Designed by industry pros, this free download is designed to help you build your own media list with all the essential fields PR pros use to land top-tier media coverage. Compatible with Google Sheets, Excel, and more, this free template is the ultimate framework for your next PR campaign.
In the world of PR, your media list isn't just a static spreadsheet—it's a dynamic and strategic framework to PR success.
Whether you're a startup dreaming of a TechCrunch feature, a fashion designer eyeing Vogue, or a food entrepreneur aiming for a mention in Bon Appétit, the journey to impactful media mentions begins with a meticulously crafted list.
With this media list template, we're sharing the "secret sauce" behind each of our targeted media lists, and giving you the exact same template to build your own powerful PR list.
Gone are the days when a generic press release blast could land you coverage.
In 2024's hyper-personalized media landscape, journalists and influencers crave stories that resonate specifically with their audience. And their nose for the disingenuous is well-attuned.
Put simply: the "spray and pray" approach doesn't just fail; it can seriously harm your brand's reputation.
According to Muck Rack's State of Journalism 2023, 76% of journalists say that receiving personalized pitches is more important than ever. Yet, they report that only about 1 in 4 pitches they receive is actually relevant to their beat. This disconnect isn't just a missed opportunity; it's a potential blacklist sentence.
Your media list is your first line of defense against becoming another spam statistic. It's a curated collection of contacts who are not just in media, but in your media—professionals whose interests align perfectly with your brand's story.
At Media List Market, we know a thing or two about crafting media lists. And it all stems from being PR practitioners ourselves.
In 2024, the average journalist response rate is under 3% to emailed pitches. However, with our media lists and best practices, our clients get response rates between 4-8%.
Every day, we pitch stories, build relationships, and yes, craft winning media lists that land media coverage for our clients.
That's why we've distilled our industry expertise into one powerful resource: Our Free Media List Template. In it, you'll find the exact blueprint for how we score features in outlets like Forbes, BuzzFeed, People, and Good Housekeeping. And how we get more responses from journalists in our PR outreach.
In your download, you'll find 8 media list templates, instructions on how to use your spreadsheet, and a complete index of every data field so you know how to fill and build your media list.
Eight media list templates?! Yes, eight.
For most outreach, you'll probably use the simple media list or your own variation of the premium media list which includes 33 data fields for each media outlet.
But if you want to conduct an influencer outreach campaign, that list requires different data fields like their primary platform, number of followers or subscribers, engagement numbers, and what tier of influence they hold (Nano, Micro, Macro, Mega). And so, you need a completely separate media list template just for influencer outreach.
The same is true for finding guest blogging or contributed content opportunities—so we have a separate media list for that.
At Media List Market, our premium media lists include multiple media types, influencers, and contributed content opportunities, so we're just giving you the exact blueprint to create your own targeted premium media list customized to your exact PR outreach needs.
+ Spreadsheet instructions and detailed index for every single data field in the spreadsheet.
1. Enter your email address.
Enter your email address below, and look in your inbox for an email from Media List Market. We will not add you to our mailing list unless you opt-in.
If you're having trouble finding the email, check your spam folder, and add hello@medialistmarket.com to your contacts.
2. Download the file from the email link.
In the email, simply click on the link provided and download the complete set of media list templates. The file will be in XLS format which can be imported into any spreadsheet software or uploaded to Google Sheets.
*Shortcut: For those who are building their media list on Google Sheets, we've also provided a link to a Google Sheets media list template. Simply click the link, make a copy to your drive, and start building your media list!
If you can't tell already, we really love media lists and believe it is the backbone of any great PR campaign.
With our media list template bundle, you'll be equipped with all the resources necessary to build a targeted media list and enhance your media outreach with relevant and personalized PR pitches.
Take the first step towards getting media coverage by downloading your free media list template today.
Submit your email below to get started.
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