It’s 2024, and the Top 10 Beauty Media Outlets are officially ranked here at Media List Market.
Our rankings list the top beauty publications that will bring the most bang for your PR outreach, taking into consideration the media outlet’s emphasis on beauty and cosmetics, the size of their audience (unique visitors to their website per month), and what search engines think of these publications (domain authority).
Why does UVPM and Domain Authority matter in media outreach?
Unique visitors per month (UVPM) gives you a snapshot of the potential size of your audience if your beauty product gets featured in an article, product round-up, or gift guide. So when you’re looking for beauty media outlets to pitch your product, you want your product to get in front of the most amount of people possible.
Domain Authority (DA) is another metric that veers a little toward the nerdy side of PR and marketing but is essential for any SEO (search engine optimization) or backlink strategy. In short, the higher the domain authority that links to your product (and your website), the higher your website will rank in search engines. And since we want your website and your product to appear in search engines' top results, we care about domain authority.
If you’re looking for a complete list of beauty media contacts for your holiday PR outreach, check out our 2024 Beauty & Cosmetics Holiday Gift Guide Media List. Skip the research and get straight to pitching more than 290 beauty journalists and editors to be placed in this year’s top holiday gift guides.
Top 10 Beauty Media Outlets
10. Teen Vogue
Unique Monthly Visitors: 4,488,820 | Domain Authority: 88
Even though they cater to a younger audience, Teen Vogue’s beauty coverage earns a top 10 spot for beauty publications in 2024. They create a mixture of trendy and socially conscious content with makeup tutorials, skincare guides and reviews, and discussions on beauty industry inclusivity and sustainability, often highlighting unconventional looks and emerging trends that are popular among Gen Z.
They often feature product roundups, celeb beauty secrets, and expert beauty advice from dermatologists and makeup artists. They’re really big on celebrating individuality and self-expression through beauty, and a successful PR pitch to Teen Vogue would likely do the same.
When it comes to featuring products, Teen Vogue tends to focus on affordable, accessible brands that resonate with their younger readership. But that doesn’t mean they won’t feature a luxury beauty product every now and then as aspirational content. Their range of beauty products is diverse, from drugstore finds to viral TikTok beauty trends.
Pitching Your Beauty Product to Teen Vogue
If you’re looking to pitch your beauty product to Teen Vogue, consider how it aligns with some of its core values: diversity, inclusivity, and environmental consciousness.
Highlighting any unique attributes like sustainable packaging, inclusive shade ranges, or cruelty-free formulations can be particularly effective. It’s also helpful to tie your product pitch to current trends or social media movements popular among teens and young adults (these make great additions to your subject line!).
9. Refinery29
Unique Monthly Visitors: 6,566,297 | Domain Authority: 86
Refinery29’s beauty coverage offers a sophisticated, trend-forward approach that appeals to millennials and Gen Z readers looking for both practical beauty advice and bold inspiration. Their content spans a wide range of topics, from in-depth skincare routines, makeup trends, hair care tips, and explorations of beauty culture—all with a body-positive stance and diverse representation.
When featuring beauty products, Refinery29 tends to balance accessible, budget-friendly options with higher-end luxury items. They frequently publish editor-tested product reviews, “best of” roundups, and detailed comparisons of similar products across price points.
Pitching Your Beauty Product to Refinery29
It’s important to highlight any unique selling points that align with Refinery29’s audience, like innovative ingredients, multi-functional products, or brands with compelling founder stories. Emphasize your beauty product’s performance, value for money, how it fits into current beauty trends, or how it addresses specific concerns (like skin barrier repair or blue light protection).
Also keep in mind that Refinery29 often covers beauty from a lifestyle and wellness perspective, so connecting your product to broader themes of self-care, mental health, or cultural trends could resonate well with their editorial team.
8. Allure
Unique Monthly Visitors: 6,997,527 | Domain Authority: 88
Allure is widely regarded as one of the most influential beauty publications in the industry, and is often referred to as the “beauty bible.” They get an A+ for relevance in our rankings, but have a smaller audience and lower domain authority, so they land at number 8 on our top 10 beauty publications list this year.
Their coverage is comprehensive and authoritative, spanning skincare, makeup, hair care, and wellness. With in-depth product reviews, expert-backed beauty advice, trend forecasting, and their noteworthy “Best of Beauty Awards,” they place a strong emphasis on science-based beauty content, often consulting dermatologists, cosmetic chemists, and other industry experts for their articles.
Allure covers both mass-market and luxury products, always focusing on efficacy and innovation.
Pitching Your Beauty Product to Allure
When sending a PR pitch to Allure, it’s important to provide solid scientific backing for any claims made about your beauty product. Highlight the unique ingredients, groundbreaking formulation, or any innovative technologies that can capture their attention.
Allure is a media outlet that values exclusivity, so offering them the first look at a new launch or exclusive information can be helpful for your product pitch.
Given their rigorous testing process, be prepared to provide samples (but do not send unsolicited samples!!)
7. PS (POPSUGAR)
Unique Monthly Visitors: 11,783,862 | Domain Authority: 91
POPSUGAR Beauty offers a vibrant, youthful approach to beauty coverage that resonates with millennials and Gen Z audiences. Their content is known for being trendy, accessible, and often infused with pop culture references. PS Beauty covers a wide range of topics, including makeup tutorials, skincare routines, hair and nail trends, and celebrity beauty secrets. They lead the charge at creating engaging, shareable content that often goes viral on social media platforms.
POPSUGAR Beauty tends to feature a mix of affordable, mainstream brands and buzzy new releases from both drugstore and high-end beauty brands. They frequently publish listicles, product roundups, and first-person product reviews from their editors.
Pitching Your Beauty Product to PS (POPSUGAR)
Any product featured on POPSUGAR needs to be Instagram-worthy, so frame your pitch as if it were the next viral beauty trend. Highlight any celebrity endorsements, viral social media moments, or unique origin stories that they can share with your product.
Also emphasize any shared values of inclusivity and diversity in your product, team, or mission. POPSUGAR often covers beauty from a lifestyle perspective, so tying your product into broader themes like self-care, wellness, or sustainability could catch the attention of a PS editor.
Given their digital-first approach, high-quality, high-resolution images and video content are an absolute must for any chance of PR coverage.
6. InStyle
Unique Monthly Visitors: 14,853,770 | Domain Authority: 88
InStyle’s beauty coverage offers a blend of celebrity-inspired looks, expert advice, and product recommendations that cater to a fashion-forward, beauty-savvy audience. Their content spans a wide range of topics and makeup styles including makeup, skincare, hair, nail, beauty products and tools, fragrance, all natural, and seasonal beauty looks. Most notably, they keep their beauty gift guides front and center all year round, making them one of the top beauty media outlets today.
Along with their fashion content, InStyle is known for its ability to translate high-end, celebrity beauty looks into achievable, everyday styles for their readers. You’ll find a mix of luxury and accessible items, often showing the readers how to achieve a particular look or solve a specific beauty concern using products at various price points.
Pitching Your Product to InStyle Beauty
You’ll find as we near the top of the list of beauty publications, any celebrity endorsements or associations should be mentioned at the top of your pitch. Also highlighting how your product fits into current beauty trends (especially the trends they currently have spotlighted on their page), or how it solves a common beauty problem can be particularly effective.
InStyle also values innovation, so emphasize any unique ingredients, cutting-edge formulations, or novel applicators to capture their attention. They also integrate self-care and wellness into their content, so connecting your product to these broader themes might create more interest in an editor or journalist.
Need help finding a beauty editor’s contact information?
Learn how to find a media contact’s email address on your own, OR skip the research and get the 2024 Beauty & Cosmetics Holiday Gift Guide Media List that includes over 290 beauty editors and writers at top publications like these (all of the top 10 beauty media outlets are included). Start pitching your beauty product to top editors today!
5. Vogue
Unique Monthly Visitors: 16,591,290 | Domain Authority: 89
Teen Vogue’s big sister rounds out the top 5 beauty publications in 2024 with its high fashion, trendsetting beauty content that covers celebrity beauty, hair, makeup, nails, wellness, and skincare. Vogue epitomizes luxury and prestige in the beauty world, with a curated perspective renowned for setting beauty trends rather than simply following them. They also tend to pull their beauty looks straight from the runway and link their beauty coverage to current fashion trends happening now.
In terms of product features, Vogue tends to spotlight premium and luxury brands to stand alongside their high fashion and couture editorials, though they occasionally highlight standout mass-market products that offer exceptional quality. They offer a unique beauty angle, weaving products into compelling narratives, whether it’s a behind-the-scenes look at a celebrity’s red carpet prep or an exploration of a beauty entrepreneur’s journey.
Pitching Your Beauty Product to Vogue
The most important thing to highlight in your beauty product pitch to Vogue is its position within a larger, culturally-relevant, or fashion-related context. Consider how your brand fits into current societal discussions or artistic movements. Mention any runway or fashion collaborations that make your product more relevant to Vogue’s readers.
Vogue values originality and being ahead of trends, so emphasize any truly innovative aspects of your product or brand story. Given Vogue’s global influence, highlighting any international appeal or cross-cultural inspirations could also help position your brand for a product placement.
Finally, Vogue has been increasing its focus on sustainability and ethical beauty, so if your brand has strong credentials in these areas, make sure to make that prominent in your pitch. Remember, Vogue’s editorial standards are exceptionally high, so ensure your pitch and the accompanying visuals and PR assets are impeccably polished and align with their visual aesthetic.
4. Bustle
Unique Monthly Visitors: 16,215,987 | Domain Authority: 91
Bustle’s beauty coverage offers a fresh, dynamic approach that resonates with millennial and Gen Z readers seeking relatable and inclusive content. Their articles blend practical beauty advice with a finger on the pulse of internet culture, often incorporating memes, TikTok trends, and pop culture references. Bustle is one of the best digital publications at creating engaging, shareable content that feels like advice from a knowledgable friend rather than a stuffy “beauty expert.”
When featuring beauty products, Bustle tends to focus on a mix of affordable finds and splurge-worthy items, always with an eye on what’s generating buzz online. They’re known for their honest, and sometimes irreverent, product reviews and their ability to spot emerging trends before they hit the mainstream.
Pitching Your Beauty Product to Bustle
When pitching Bustle, tie in any social media trends or cultural moments to your product immediately—at the top of the pitch, or better yet, the subject line. If your product has gone viral on TikTok or been featured in a popular meme, definitely highlight that.
Bustle values authenticity, so emphasizing real use experiences or before-and-after results can be impactful. They’re also keen on products that solve specific, relatable problems their millennial and Gen Z readers face. Consider framing your pitch around how your product addresses common beauty frustrations or fits into busy lifestyles.
Additionally, Bustle has a strong focus on inclusivity and diversity, so highlight any aspects of your brand that resonate with these values as well. Given Bustle’s digital-first approach, providing snappy, mobile-friendly content ideas along with your pitch—like potential TikTok concepts or Instagram Reels featuring your product—could set you apart and increase your chances of coverage.
3. Elite Daily
Unique Monthly Visitors: 23,859,576 | Domain Authority: 89
Elite Daily is another online/digital media outlet leading the way in creative and engaging beauty content, landing itself in the top 3 beauty publications of the year. Their beauty coverage caters to a young, digitally-savvy audience with a mix of trendy, accessible content and a dash of aspirational luxury. Their approach is chatty and informal, often feeling like beauty advice from a cool older sister. Elite Daily is especially great at creating bite-sized, easily digestible content that’s perfect for scrolling through on a smartphone on your commute or lunch break.
The beauty products Elite Daily features tend to focus on affordable, Instagram-worthy items that offer maximum impact for minimal investment. They’re particularly fond of multi-use products, innovative formulations, and anything with a unique backstory or viral potential.
Pitching Your Beauty Product to Elite Daily
It’s essential to emphasize how your product fits into the lifestyle of Elite Daily’s young, often budget-conscious readers. Highlight any multi-tasking capabilities, travel-friendly packaging, or how it solves common beauty dilemmas faced by 20-somethings.
Elite Daily loves a good origin story, so if your brand or product has an interesting backstory or was created to solve a specific problem, be sure to make that clear in your pitch. They’re also big on astrology and personality-based content, so consider of there’s a creative way to tie your product into these themes (The perfect lipstic for each zodiac sign, anyone?).
Given Elite Daily’s focus on social media-friendly content, be sure to provide eye-catching, modern visuals and/or ideas for Instagram Reels or TikTok videos featuring your product. Remember, Elite Daily’s tone is casual and playful, so don’t be afraid to inject some humor and personality into your pitch.
2. ELLE
Unique Monthly Visitors: 33,876,637 | Domain Authority: 91
ELLE’s beauty coverage cars to a fashion-conscious audience that’s equally interested in cutting-edge skincare innovations and runway-inspired makeup looks. Their content strikes a balance between aspirational luxury and practical advice, often featuring exclusive interviews with celebrity makeup artists, dermatologists, and beauty brand founders.
When showcasing beauty products, ELLE tends to favor a mix of high-end luxury items and carefully curated drugstore gems. They’re known for their in-depth beauty shoots, often tying makeup and skincare trends to current fashion movements.
Pitching Your Beauty Product to ELLE
When you’re planning your PR pitch to ELLE, we recommend positioning your product within the context of broader beauty and fashion trends. Consider how your brand fits into ELLE’s classic aesthetic of effortless chic. If your product has been used in any high-profile fashion shows or editorial shoots, definitely mention that.
ELLE values innovation in both ingredients and technologies, along with a focus on sustainability and clean beauty products, so if your brand has strong eco-credentials, be sure to highlight them in your pitch.
ELLE’s readership is sophisticated and well-informed, so your pitch should reflect a deep understanding of the beauty industry and its place in the fashion world. Consider offering exclusive content, such as a first look at a new launch or access to your brand’s lead formulator for an in-depth interview. And as always, be sure your images and PR assets exude the same high-quality, editorial style that aligns with ELLE’s polished aesthetic.
1. Cosmopolitan
Unique Monthly Visitors: 37,023,069 | Domain Authority: 91
Landing the top spot on our 2024 beauty publications list is the trusted and timeless Cosmopolitan. Known for the beauty coverage since their earliest printings, Cosmopolitan is bold, playful, and unapologetically fun, mirroring the vibrant energy of its primarily young female readership. Their content runs the gamut from trendy makeup tutorials and budget-friendly product roundups to frank discussions about body positivity and sexual wellness. They also excel at delivering beauty advice with a cheeky, conversational tone that feels like chatting with a confident best friend.
When featuring beauty products, Cosmopolitan tends to focus on accessible, eye-catching items that deliver maximum impact. They’re particularly drawn to anything with a hint of sass or sex appeal.
Pitching Your Beauty Product to Cosmo
Keep Cosmopolitan’s readers top-of-mind when crafting your beauty pitch. It’s important to emphasize any time-saving benefits, Instagram-worthy packaging, or confidence-boosting abilities in various scenarios (like date nights or job interviews) to paint a picture of how your beauty product fits into their readers’ dynamic lifestyles.
Cosmo loves a good hook, so if your product has a clever name, punny tagline, or ties into a current pop culture moment, play it up. They’re also big on reader engagement, so consider proposing interactive content ideas with any follow-ups, like a quiz or social media challenge featuring your brand.
Given Cosmo’s frank approach to all aspects of women’s lives, don’t shy away from how your product might tie into broader lifestyle topics like relationships, sexual positivity, or careers. Remember, Cosmopolitan’s tone is bold and sassy, so infuse your pitch with personality and humor, providing vibrant, attention-grabbing visuals and playful video content if you have it.
Ready to Pitch Your Beauty Product?
At Media List Market, we specialize in creating 100% verified, pitch-ready media lists to help you conduct your own media outreach and get your beauty product into premier publications like these.
With expert insights and more data fields than any other media list on the market, we take pride in creating top-quality media lists that land you more coverage and product placements.
In fact, using our media lists and suggested best practices, our clients get more than double the journalist responses than the industry average.
If you’re ready to start pitching your beauty product today, get the 2024 Beauty & Cosmetics Holiday Gift Guide Media List and pitch like a pro.